Personal Branding
In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal ...
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- Description
- Curriculum
- Reviews
| Module | Topics Covered |
|---|---|
| Introduction | |
| Course Objectives | |
| Module 1 | Defining Yourself (I), If You Don’t, They Will, Brand Mantra, Be Real, SWOT Analysis, Knowledge Check |
| Module 2 | Defining Yourself (II), Pillars, Passions, Define Your Strengths, The Three Cs, Knowledge Check |
| Module 3 | Controlling and Developing Your Image, Clear and Defined, Consistent Image, It Takes a Commitment, Live It Every Day, Knowledge Check |
| Module 4 | Personal and Professional Influences, Corporate and Personal Integration, They Will Influence Each Other, Be a Professional, Build Rapport, Knowledge Check |
| Module 5 | Sharpening Your Brand, Blogging, Authenticity Is Key, Transparency, Networking, Knowledge Check |
| Module 6 | Appearance Matters, First Impressions, Rise Out of the Crowd, True Reflection, Dress for Success, Knowledge Check |
| Module 7 | Social Media (I), Needs Constant Monitoring, Security, Have an Objective, Promote, Knowledge Check |
| Module 8 | Social Media (II), It’s a Tool, Content is King, Have a Gimmick, Don’t Ignore Any Mentions, Knowledge Check |
| Module 9 | Brand Management During a Crisis, Caught in a Bad Spot?, Never Burn a Bridge, Information, Monitor and Respond, Knowledge Check |
| Module 10 | Branding Personality Traits, Identify Your Unique Values, Be Bold, Think Outside the Box, Fail. Learn. Repeat., Knowledge Check |
| Assessment | |
| Post Test | |
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Course details
Lectures
1
Level
Advanced
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